Chelsy's Toys MAP Policy

Minimum Advertised Price (MAP) Policy

Effective Date: January 2026

Applies To: All Authorized Retailers, Wholesalers, and Distributors of Chelsy’s Toys products within the United States


1. Purpose of This Policy

Chelsy’s Toys (“Company”) has established this Minimum Advertised Price (MAP) Policy to:
  • Protect the long-term value and integrity of the Chelsy’s Toys brand
  • Support fair competition among authorized sellers
  • Ensure consistent consumer perception across all sales channels
  • Allow our retail and distribution partners to maintain healthy margins

This MAP Policy reflects industry-standard practices and is designed to be clear, fair, and consistently enforced.


2. Scope of the MAP Policy

This policy applies to all advertised prices of Chelsy’s Toys products, including but not limited to:
  • Online advertising (websites, e-commerce platforms, marketplaces)
  • Digital advertising (email marketing, paid ads, banners)
  • Social media posts and promotions
  • Printed advertising (flyers, catalogs, signage)

This policy applies regardless of sales channel or account type.

MAP applies only to advertised prices. This policy does not regulate the actual selling price at the point of sale.


3. Definition of Minimum Advertised Price (MAP)

The MAP is the lowest price at which a Chelsy’s Toys product may be advertised.
  • MAP pricing will be communicated via the official Chelsy’s Toys MAP Price List
  • MAP pricing may be updated at the Company’s discretion
  • Each product’s MAP is typically aligned with its MSRP unless otherwise stated


4. Permitted and Prohibited Advertising Practices

Permitted
  • Selling products at any price at the point of sale (in-store or online checkout)
  • Advertising prices at or above MAP
  • Offering non-price-based promotions (free shipping, loyalty points, bundled value, gifts with purchase)
  • Private, one-to-one price communication (e.g., customer-specific quotes not publicly advertised)

Prohibited
  • Advertising prices below MAP
  • Displaying “call for price,” “add to cart to see price,” or similar language intended to circumvent MAP
  • Advertising discount percentages or dollar-off language that results in a displayed price below MAP
  • Using coupon codes, automatic discounts, or visible promotions that reduce the advertised price below MAP


5. Online Marketplaces

Authorized sellers may list Chelsy’s Toys products on approved online marketplaces provided:
  • MAP pricing is strictly followed
  • Product listings accurately represent the brand
  • Unauthorized third-party sellers are not supplied knowingly

The Company reserves the right to restrict or revoke marketplace selling privileges at its discretion.


6. International Sales

This MAP Policy applies to U.S. sales only.

International partners may be subject to separate pricing and advertising guidelines based on regional market conditions.


7. Temporary Promotions, ISOs, and Buy-Ins

Chelsy’s Toys understands that promotional opportunities are an important part of retail and distribution planning.
  • The Company’s standard practice is to maintain consistent pricing throughout the year
  • From time to time, the Company may offer limited-time promotional pricing, ISOs, or buy-in opportunities
  • Any approved promotional pricing will be communicated in writing and will include:
    • Eligible products
    • Promotional MAP (if applicable)
    • Start and end dates

Unless explicitly authorized in writing, MAP pricing remains in effect at all times.


8. Monitoring and Enforcement

Chelsy’s Toys actively monitors advertised pricing across channels.

If a MAP violation is identified, the Company may take one or more of the following actions:
  1. Written notice requesting correction within a specified timeframe
  1. Temporary suspension of order fulfillment
  1. Removal of promotional or distributor pricing
  1. Termination of authorized seller status

All enforcement actions are applied consistently and at the Company’s sole discretion.


9. Unilateral Policy Statement

This MAP Policy is unilateral and non-negotiable.
  • Chelsy’s Toys does not seek, nor will it accept, any agreement or assurance of compliance
  • No employee, sales representative, or distributor is authorized to modify or interpret this policy on behalf of the Company

Compliance with this MAP Policy is a condition of doing business with Chelsy’s Toys.


10. Policy Updates

Chelsy’s Toys reserves the right to modify, suspend, or discontinue this MAP Policy at any time.

Updated versions will be issued in writing and supersede all prior versions.


Chelsy’s Toys

Committed to fair pricing, brand integrity, and long-term partner success.